In the past, the Life Sciences sector has steered away from social media due to the tight regulations across the industry. However, in recent years there's been an influx of engaging, yet professional social media accounts from leaders of the industry. We decided to take a look at some of the leading social media accounts within Life Sciences to see how industry leaders are engaging with their network.
How social media has created better experiences with customers
Across the board, social media has paved the way to building better relationships with consumers. With platforms like Twitter offering a space for direct conversation between brands and their customers, companies have had to carefully carve social media strategies to reach their target audience. This has been an exciting challenge to overcome within the life sciences, as large businesses have had to become more creative with their online presence to get ahead of the competition. As there are governed laws and regulations around the promotion and advertising of medicinal products in the UK, companies have begun to focus their online attention about their brand ethos and inspirations.
Below, you can find some top suggestions of who to follow across Life Sciences; these are companies that are all finding innovative ways to provide better customer service, and taking a targeted approach to driving social engagement to their audiences.
One Life Sciences company with an excellent social media presence across is Novartis. As a globally leading pharmaceutical company, the business manages to produce engaging content for their network in a way that comes across highly professional. With almost 40% of their social reach coming from their Twitter account, Novartis consistently delivers creative videos alongside their own website content. This strategy has given them a 62% positive sentiment from their online audience.
Merck have uniquely positioned themselves to create a better quality connection with their followers on social media. One of the driving forces behind this was their ‘MSD for Mothers’ campaign. This ten year, $500 million initiative was an inspiring campaign focused on improving the health of mothers through pregnancy. Due to how this positive project was relevant to so many people, it created an instantly responsive online community. Their 2015 cervical cancer awareness campaign, had a similarly effective response, and has positioned Merck as one of the key influencers within the industry.
Amgen have built a 65% positive sentiment with their online audiences, and this is due to an increase in mentions on platforms like Twitter. They’ve also increased their amount of Radio and TV presence, which has directly impacted how they connect with their followers. Amgen also carefully plan their online content around cultural events. As they’re a brand that contribute to the improvement of therapeutics, they showcase inspiring stories through their social media accounts on events like thanksgiving to convey their brand’s message.
Why these accounts are important
With almost a third of the world’s population embracing social media, these companies are a perfect example of how the Life Science industry can effectively connect their message and work to the world. Real Staffing are a great hub for industry news as well as company updates, feel free to follow the LinkedIn page for industry updates.